NHS launches regionally targeted outdoor campaigns

 

LONDON - The NHS is using strategically-placed outdoor panels to target patients regionally.

NHS launches regionally targeted outdoor campaigns

Primary Care Trusts have so far booked 113 poster sites across the UK in a one-off contract that specifies the campaigns will run where they are most relevant.

The NHS Stop Smoking Service in Nottinghamshire, New Leaf, has launched 'Stop Smoking' campaign in the area using sites outside newsagents and pubs as well as other places where cigarettes are on sale.

The campaign was booked with Signposter.com. The outdoor planning and buying company has launched the service to enable small companies and public-sector organisations to run campaigns on a highly flexible basis.

 

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