By Alex Brownsell, marketingmagazine.co.uk, 16 July 2009, 10:30am

SEAT campaign encourages parents to have sex lives

LONDON - Volkswagen-owned car marque SEAT is launching a campaign targeting parents, promising that they can still enjoy themselves once they have children.

SEAT

The press and radio campaign, for SEAT's Altea model, carries the strapline ‘Because life shouldn't stop with a family car'. The radio ad features a mother and child awkwardly discussing why the parents are taking chocolate body paint on a picnic.

Another press ad shows a thirty-something couple running naked from their SEAT to go skinny dipping, with the line, ‘Because dirty weekends should be more than watching the kids play football'.

The activity, by Spanish ad agency Atletico, has been overseen by SEAT UK national communications manager, Rob Taylor.

You must log in to use Clip & Save

All Comments

Johnny Watters - 16 July 2009

"dirty weekends should be more than watching the kids play football"

Does this imply that watching kids is a dirty weekend? o_O

Kate Ritchie - 16 July 2009

I quite like this idea, although i haven't seen the executions yet. It strikes me though that a UK agency would never come up with this. I bet it works.