French Vineyard installation for Paradigm

by Paul Milligan, 27 July 2009, 12:16pm

Projection Advertising has completed an installation at the Mont Tauch Vineyard visitor centre in Languedoc, France, which included a 42in AdTable with a touch foil from Paradigm.

The company was asked to create an interactive centrepiece in the visitor centre, capable of conveying the history, tradition and heritage of the vineyard through a multi-media experience.

Their concept was modeled around their existing hire product, the AdTable, a 42in ‘through-the-glass' touch screen encased in a cabinet with an embedded PC. The AdTable utilised the invisible touch foil from Paradigm, although the final product was a custom designed cabinet with a bespoke finish to complement the branding of the vineyard's visitor centre.

Projection Advertising used on-site manufacturing facilities and CNC technology to design and build a sleek body in which to integrate the Paradigm interactive touch foil. Based around a Windows operating system, it can support content created in all traditional programming languages as well as websites.

A custom Flash application was designed to deliver the information as well as incorporate a data-capture function enabling the vineyard to log contact details and gather statistics on usage. The tables were set-up so that the application auto-booted on start-up.