Incumbent agency Vizeum is expected to re-pitch for the account. Vizeum has been with the brand for over 20 years.
The drinks company, which includes brands such as Carling, Grolsch and Coors Light, said in a statement that ‘a reduction of costs is not a key driver of the market review'.
The pitch will be handled by ISBA. Agencies have already been chosen for chemistry sessions, these sessions will take place in August and an appointment is expacted to be made by the end of November.
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