The US company, which specialises in environmentally friendly, design-led premium cleaning products, is to launch a national classroom initiative, 'Toxic Turn-Ins'. This involves parents and children trading in their current household cleaners for Method products.
The company said it wants to educate children about the toxins found in popular cleaning products and highlight that its range is non-toxic and made with natural, biodegradable ingredients.
ISBA and the Department for Children, Schools and Families (DCSF) said there is continued growth in partnership activity between schools and external organisations. Other companies running in-school campaigns include British Gas and Birds Eye.
ISBA and DCSF have re-issued the 'Working with Schools - Best Practice Principles' to ensure there is a framework for such activity.
The guidelines state that explicit sales messages should be avoided and the level of branding should be appropriate to the activity.
'Schools should be commercial-free zones,' said Gavin Hayes from think-tank Compass. 'It is possible to promote environmental messages without getting brands involved.'
Method ran a trial of the scheme during EDF Energy's Green Britain Day in July.
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