The retailer has been increasing the amount of floor space allocated to its own clothing brand, which traditionally delivers better margins, at the expense of its concessions.
While like-for-like sales fell 3.6%, gross margins rose 70%.
By Becky Charles, marketingmagazine.co.uk, 16 September 2009, 08:59am
Debenhams forecasts higher profits
LONDON - Debenhams is expecting a boost in its profits for 2009, despite sales falling due to in-store layout changes.
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