The redesigned pack features an Arthur Guinness' ‘seal of approval' signature and a clear ‘draught' message under the brand name to differentiate from other variants in the Guinness portfolio.
The can, which has a wider mouth, also carries a three-step set of instructions to help consumers achieve the perfect serve, with guidance on the correct temperature, time and tilt.
The activity is part of a £5m Christmas push behind the stout brand.
Guinness is outperforming the beer market by 9% in volume and 4% value in the off-trade, according to Nielsen.
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