Donna Air fronts campaign for the Organic Milk Supplier's Co-operative

The purpose of the activity according to OMSCo is to get women to ‘re-think their inner beauty to bring their natural beauty out.'

Air, the Newcastle-born TV presenter who became famous after her role in the CBBC series Byker Grove, will be used as the face of the campaign to help consumers understand the differences and benefits of organic milk. Air will be working with OMSCo until the end of March 2010 on the campaign.

Supporting material is available on the campaigns website www.organic-everyday.co.uk.