Ads will highlight RSA's 'contribution to modern society' and make reference to famous people who have taken out a policy with the company over the years, including Captain Cook and Charles Darwin.
The activity is also intended to show how RSA hopes to develop over the next three centuries. For example, some executions will flag up renewable energy programmes supported by the company.
The campaign will mark the founding of the world's oldest insurance brand, The Sun - RSA's antecedent - in 1710.
RSA group director of strategy, marketing and customer, Clare Sheikh, is overseeing a three-way pitch for the global campaign between WPP, Chime and Publicis Groupe.
The financial-services brand already works with the three networks pitching for the business. They were hired following a review of RSA's global agency roster earlier this year.
Publicis-owned Fallon handles the business for RSA's UK subsidiary, More Th>n, while Chime's direct marketing agency, SFW, works on the RSA brand in the UK.
RSA recently appointed WPP's Ogilvy to its Central European business.
In June, RSA awarded its £50m global media business to media agency Starcom.
RSA was rebranded from Royal & Sun Alliance in 2008, with a visual identity created by Interbrand.
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