It focuses on the coffee chain's limited-edition Christmas products including its crème brûlée latte, chocolate yule log, gingerbread and mince tarts.
The campaign, created by Meteorite, will include point-of-sale material and online activity. It will roll out in Costa stores in 28 countries.
Earlier this year, Meteorite and agency Karmarama created a hard-hitting integrated campaign, which claimed that seven out of 10 coffee lovers preferred Costa's cappuccino to that of its rivals, Starbucks and Caffe Nero.
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