Experian CheetahMail has been briefed with optimising the broadcaster's permission-based email marketing to maximise return traffic and advertising revenues.
Experian CheetahMail will design, execute and manage email marketing campaigns. ITV previously used several agencies for these tasks.
Steve Lomax, managing director of Experian CheetahMail EMEA, said: ‘Our work with ITV will draw on techniques such as multi-stage welcome programmes, trigger alerts and new creative templates to help it engage with viewers and drive better returns from its email marketing investment.'
