The agency will develop and deliver strategic marketing campaigns for Neilson's beach and ski holiday offering, as well as product launches planned for 2010.
The Raft will handle website design, digital marketing, online display and offline advertising.
The business was previously handled by Designate.
By Fiona Ramsay, marketingmagazine.co.uk, 02 November 2009, 11:34am
Thomas Cook Group appoints The Raft to active holidays brand ad task
LONDON - Active holiday specialist Neilson, part of the Thomas Cook Group, has appointed The Raft as its ad agency following a seven-way pitch.
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