LONDON - Newcastle United FC has announced that its stadium will now be known as the Sportsdirect.com @ St James' Park.
The stadium will bear the name until the end of the season under the deal, which is sure to enrage many of the club's fans.
Newcastle, currently playing in the Coca-Cola Championship, will aim to get a new sponsor for next season, when the club hopes to return to the Barclays Premier League.
Epic Fail!
Inspired.
Newcastle made a huge boo boo with this one!
the worst example of a misguided owner of an historic and much loved brand attempting to create a brand partnership totally against the fans wishes...
http://community.brandrepublic.com/blogs/chrisreed/default.aspx
Wonderful - just trips off the tongue nicely.
Sheer ignorance, driven by greed and epic stupidity. I have rarely seen such a shining example of how to alienate your customers, decimate heritage and make yourself look like a giant tit into the bargain. I ask you!
And I predict an appropriately acidic response in VIZ.
Now you're talking - maybe it could be renamed 'Sexist Sid's Stadium'? Kinda suits in so many ways...
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