ITV to run online-only episodes of Coronation Street

 

LONDON - ITV has commissioned three episodes of Coronation Street to air exclusively online, with ads carried around the content.

ITV to run online-only episodes of Coronation Street
 

The webisodes will depict alternative scenes for bad-boy character Tony Gordon's 'attack of conscience' storyline.

ITV Studios' Digital Productions branch will produce the webisodes. They will be hosted only on itv.com from Monday to tie in with the dramatic climax of the storyline.

Each three-minute webisode is performed from the same script but interpreted in a different way, so that while the words are the same, it shows the complexity of Tony's character through three very different performances.

 

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