The ad, which has been deemed too shocking to be shown before 11pm, aired in cinemas earlier this year. It is intended to warn consumers of the dangers of bypassing a doctor to buy prescription medicines from illegal websites.
The TV work features a man coughing up a dead rat, emphasising the fact that fake medicines often contain rogue ingredients such as rat poison.
The campaign, ‘Get real, get a prescription', will be supported by a poster campaign across the UK.
By Becky Charles, marketingmagazine.co.uk, 05 November 2009, 12:20pm
Pfizer ad warns of dangers of fake medicines
Pharmaceuticals company Pfizer is running a hard-hitting TV campaign to highlight the dangers of counterfeit medicines.
All Comments
Mark Palmer - 05 November 2009
Stiking ad and gets its mesage across. Also shocking. I then really fail to understand why they are buying it break after break. The shock is lost by too close repetition. More than one ad or a smarter way of doing it. On you tube...perfect for it....but only a thousand or so views so far.....surely they are missing a social strategy to go with it. It is not about being on You Tube - but creating the buzz. Opportunity missed.
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