The TV, print and outdoor campaign, by Ogilvy Advertising, continues Ford's ongoing theme of ‘kinetic design' and the suggestion that Ford vehicles look as though they are in motion even when stationary. The ad is again voiced by Northern Irish actor James Nesbitt.
Ford of Europe's director of marketing communications, Maureen Graham, oversaw the development of the work.
Next year, Ford will launch its first ever global campaign to promote the launch of the new Focus across international markets.
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