Unilever reports advertising spend boost

 

LONDON - FMCG giant Unilever has announced it increased its advertising spend by 13% in the three months to September 30.

Unilever reports advertising spend boost
 

Chief executive Paul Polman said that increased advertising spending would continue in the fourth quarter.

Unilever also reported that sales volumes rose by 3.6% from the same time last year, although pre-tax profit was down 43% to 1.27bn.

Polman said: ‘In the last six months we've introduced more new brands in 20 countries where we think we have an advantage and now we have a growth mentality again, we're not about defending our business but about growing it.

 

 

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