Asda criticised for sustainability performance

 

LONDON - Asda has been deemed the least green of the five largest supermarket brands by watchdog Consumer Focus.

Asda
Asda
 

According to the report, called ‘Green to the core?', Asda only sources a ‘dismal' 59% of fresh produce from the UK, and has reduced its range of organic produce by 38%.

Consumer Focus downgraded Asda's sustainability rating from ‘C' to ‘D', the same rating as Aldi and Lidl.

‘Shopping green should not be hard. Our survey shows that when a grocer has the will to respond to consumer pressure on green issues, this works through to the shop floor,' said report author Lucy Yates.

However, Asda has hit back at what it called an 'inaccurate and misleading' report: 'It fails to take into account so much of what Asda is doing to lead the way among supermarkets in taking action on climate change, waste and sustainability.'

Marks & Spencer and Sainsbury's are the first supermarkets to attain the ‘A' grade, while Tesco retains to ‘C' rating it was first awarded two years ago.

Waitrose was handed a ‘B' rating, while The Co-operative and Morrisons joined Tesco on a ‘C' grade.

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Chris Arnold

Chris Arnold - 09 November 2009

I am surprised that the Co-op isn't at the top of the Green to the Core list and Tescos' are which makes me doubt this survey. Being a government watchdog makes me doubt the value of the survey even more. Nothing run by the government is likely to be free from a hidden agenda, has the right people around the table, or has well balanced and objective view. I'm open to being proved wrong. I think we have to be very careful of these kinds of reports as what makes a firm green is dependent on what you decide to define as green. Green is like politics, it has many different views. Despite being part of Wal-Mart I'm inclined to agree with some of ASDA's comments on the report. At least ASDA can say they are the only supermarket with a green logo. Chris Arnold, author Ethical Marketing & the new Consumer \(www.ecoethicalmarketing.com)

 
Chris Arnold

Chris Arnold - 09 November 2009

Slight correction, should have been Sainsbury's not Tesco \(pressed button too soon). Having dug a little further it think it raises the issues, who is dictating what is green and not? For example, in the Fairtade vs carbon footprint debate who decides what is better? Do I want my choice of green products in the supermarket decided by the government? The last group I'd trust is any backed by government. Let the people decide not politicians or quangos. The last thing we want is government politics dictating the green agenda. Everything they touch is corrupted.

\(url is ecoethicalmarketing.info not com)

 
Chris Arnold

Chris Arnold - 09 November 2009

Picked these two links up from the Independent.

http://news.bbc.co.uk/1/hi/uk_politics/442072.stm

http://www.corporatewatch.org.uk/?lid=229

 
Kevin Gordon

Kevin Gordon - 10 November 2009

Hi Chris,

What do you expect to happen in Copenhagen?

 

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