Steve Forde returns to head digital marketing for Channel 4

 

LONDON - Steve Forde, UK managing director of Cossette agency Rocket XL, has returned to Channel 4 to head up digital marketing for the broadcaster.

Steve Forde returns to head digital marketing for Channel 4

Forde is covering the role for Tracy Blacher, who is currently on maternity leave.

He joined Rocket XL early this year after nearly four years in the new media team at Channel 4. He was responsible for social media campaigns for Skins and Lost.

In 2005, Channel 4 appointed Blacher as its first head of new media marketing from MSN.

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