The Government Communications Headquarters (GCHQ) is a British intelligence agency responsible for providing signals intelligence and information assurance to the UK government and armed forces.
The campaign will promote career opportunities in the Department via online in-game ads, led by TMP Worldwide, GCHQ's recruitment communications partner.
The six-week campaign will target 18-34 year olds. An integrated campaign on the Xbox LIVE dashboard will include streamed video banners within the games.
By Fiona Ramsay, marketingmagazine.co.uk, 20 November 2009, 09:56am
Government intelligence agency GCHQ recruits via Xbox Live
LONDON - Government Communications Headquarters is running online in-game ads on Xbox LIVE to promote career opportunities.
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