Evian has previously called the activity Evian Detox and uses the period to drive sales of the brand following festive excesses.
Renew will be supported by a £3m marketing investment, TV, point of sale, promotional packaging, targeted digital commuter activity and specific sales promotions.
Evian will return to the TV for the first time in two years with the roller-skating babies ad showing from Christmas Eve to 1 January. This will be followed by shortened versions featuring the Renew message in the first two weeks of January.
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