Top 20 slang brands

 

LONDON - McDonald's may be attempting to trademark its popular slang name, 'Maccy D's', but it isn't the only multinational to be given a 'slang brand' by consumers.

McDonald's
McDonald's
 

Some marketers have tried to create their own slang brands, such as Pizza Hut ('The Hut') and Southern Comfort  with 'SoCo', but so far we've never heard anyone call it SoCo outside of its TV ads

McDonald's to trademark slang-brand 'Maccy D's'

Here's Marketing's Top 20 slang brands. Please suggest your own.

  • American Express / Amex
  • BMW / Beemer
  • Bollinger / Bolly
  • Buckfast tonic (wine) / Buckie
  • Cadillac / Caddy
  • Champagne / Champers
  • Chevrolet / Chevy
  • Facebook / Stalkbook
  • Guardian / Grauniad
  • Heineken / Heinie
  • Jack Daniels / JD
  • Kronenbourg / a pint of numbers ....
  • Marks & Spencer / Marks & Sparks
  • McDonald's / MaccyD's
  • NatWest / NatWorst
  • Microsoft / Billysoft
  • Primark /  Primarni
  • Rolex / Rolly
  • EasyJet / Squeezy-Jet
  • Woolworths /  Woolies

 

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All Comments

craig lovelidge

craig lovelidge - 24 November 2009

Squeezy-Jet is wrong. The correct term is Sleazy Jet.

 

lynzi-Alana Ashworth - 24 November 2009

EasyJet slang of Squeezy-Jet, I've had it wrong all this time!

Chris Worsley - 24 November 2009

Weatherspoons / DHSS

Sue Turner - 24 November 2009

Topshop / Topslop. Daily Mail / Daily Hate. They should take a look at the Book of Kitchen-Table Lingo.

English Project : www.englishproject.co.uk

paulc-c - 24 November 2009

How could Champers possibly be slang. It's de rigueur!

Chris Bland - 24 November 2009

I thought Easy Jet was Queezy Jet

Victor Guillen

Victor Guillen - 24 November 2009

Coca-Cola: Coke, Heineken: Heini, Budweiser: Bud, Kimberly-Clark's diapers: Kimbies

 
Nicola Lucas

Nicola Lucas - 24 November 2009

TK Maxx - Tacky Maxx.

 

Faustino B - 25 November 2009

Abercrombie and Fitch: Apple Crumble and Fish. Who has ever called Kronenberg "a pint of number" though? It's not a good list if you just make them up.

Sue Frost - 25 November 2009

Here's a blast from the past - Habitat / Shabby-tat.

Jeremy Lee

Jeremy Lee - 25 November 2009

The Times - The Thunderer

Telegraph - Torygraph

 

anthony agarrat - 25 November 2009

Stella - Wife beater

anthony agarrat - 25 November 2009

Blackberry - Crackberry

anthony agarrat - 25 November 2009

Rolls Royce - Roller

David Poulton - 26 November 2009

Faustino B: of course Kronenbourg is called numbers!

were you ever a student?!

Fosters was also affectionally known as Rat's P***, but never really caught on!

Wife Beater/Stella is obviously the most well known alcohol alternative moniker.

anthony agarrat - 26 November 2009

Cash converters - crack converters

Ed Kemp

Ed Kemp - 30 November 2009

Everyone calls Kronenbourg a 'pint of numbers', Faustino

 

Sue Turner - 30 November 2009

Internet - 'tinternet

M&S - Marks

BBC - Beeb

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