Holiday Cottages Group hires agencies for £8m brief

 

LONDON - Holiday Cottages Group has announced the appointment of Efficient Frontier and Essence to a joint digital marketing brief in 2010, following a pitch.

Holiday Cottages Group hires agencies for £8m brief

The holiday cottage rental agency said it will spend more than £8 million over the next 12 months. 

Efficient Frontier will handle paid search marketing campaigns across eight brand websites including www.cottages4you.co.uk, www.welcomecottages.com and www.english-country-cottages.co.uk.

Digital agency Essence will handle the display and social networking elements of the campaign. The work will include direct response and brand display activity, across portals, travels sites, ad networks and social media.

 

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