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Jaguar steps up social media strategy to boost innovation

Sarah Shearman — Thu, 24 May 2012 13:00:00 GMT

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

Jaguar steps up social media strategy to boost innovation

Sarah Shearman — Thu, 24 May 2012 13:00:00 GMT

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

Tesco gives ready meals multimillion-pound revamp

Matthew Chapman — Thu, 24 May 2012 12:44:00 GMT

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising campaign, with the slogan '20% more at no extra cost'.

Lufthansa introduces Berlin routes

Loulla-Mae Eleftheriou-Smith — Thu, 24 May 2012 11:50:00 GMT

Lufthansa has created a digital and direct marketing campaign to promote its newest route to Germany and encourage travellers to take short breaks to Berlin.

Google's Schmidt says he 'disagrees' with EU competition concerns

Sarah Shearman — Thu, 24 May 2012 11:35:00 GMT

Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints presented by the European Commission this week, concerning what it sees as the search giant's anti-competitive business practices.

Facebook 'plotting ad-tracking system'

Sarah Shearman — Thu, 24 May 2012 11:24:00 GMT

Facebook is working on a system to measure the impact of advertising on the platform to address the issue of return of investment (ROI), according to reports.

Novak Djokovic to wear Uniqlo at French Open

John Reynolds — Thu, 24 May 2012 11:08:00 GMT

Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand ambassador, who will wear its sports range of clothes at tournaments.

Most businesses lack effective single customer view, finds survey

Daniel Farey-Jones — Thu, 24 May 2012 10:46:00 GMT

A survey of 400 large companies has found that only 16% of them have an effective single customer view data system in place, according to Experian Marketing Services.

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

Gemma Charles — Thu, 24 May 2012 09:56:00 GMT

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations.

Thomas Cook appoints chief executive

John Reynolds — Thu, 24 May 2012 09:18:00 GMT

Thomas Cook has appointed a new group chief executive, ending its search for a permanent replacement for Manny Fontenla-Novoa.

HP to cut 27,000 jobs in next two years

Matthew Chapman — Thu, 24 May 2012 09:03:00 GMT

Hewlett Packard (HP) is to shed 27,000 jobs, or 8% of its workforce, in a global restructure, to strengthen itself in the areas of cloud computing, big data and security.

Wells & Young's marketing director Chris Lewis leaves for consultancy life

Gemma Charles — Thu, 24 May 2012 09:00:00 GMT

Chris Lewis, the marketing director of Wells & Young's Brewing Company, is leaving the brewer to set up his own marketing consultancy.

Media360: Virgin Media marketing chief on David Tennant signing

Daniel Farey-Jones — Wed, 23 May 2012 12:45:00 GMT

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand, according to Nigel Gilbert, chief marketing officer.