Nike in fresh World Cup hijack
By John Reynolds, 24 June 2010, 09:22am
Nike has taken out a giant interactive outdoor installation in South Africa for its much-hyped 'Write the Future' campaign, in its latest effort to hijack rival Adidas' sponsorship of the World Cup.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Senior Chinese Copywriter, boutique PR agency | Hong Kong, Firebrand
- , Hong Kong
- Regional Operations Director, social media agency | Hong Kong, Firebrand
- , Hong Kong
- Manager, Internal Communications, Prospect Resourcing (Asia) Ltd
- Negotiable, Hong Kong
- Communication & Brand Manager - Global Publisher - 200 Year Heritage, Recruitment Revolution
- Excellent Salary + Benefits Package, Oxford, Oxfordshire
News By Email
Marketing Daily News : Preview
