Road to Recovery Client Q&As: Mark Simpson, marketing director, Ford of Britain

By Noelle McElhatton, 12 July 2010, 5:12pm

LONDON - The Ford Motor Company was the sole US car maker to survive the recession without a government bailout. In the UK, the marque has forged ahead with new model launches. As Mark Simpson explains, Ford believes a downturn is no time to turn tactical or to abandon marketing innovation.

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