Road to Recovery Client Q&As: Mark Simpson, marketing director, Ford of Britain
By Noelle McElhatton, 12 July 2010, 5:12pm
LONDON - The Ford Motor Company was the sole US car maker to survive the recession without a government bailout. In the UK, the marque has forged ahead with new model launches. As Mark Simpson explains, Ford believes a downturn is no time to turn tactical or to abandon marketing innovation.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Senior Chinese Copywriter, boutique PR agency | Hong Kong, Firebrand
- , Hong Kong
- Regional Operations Director, social media agency | Hong Kong, Firebrand
- , Hong Kong
- Manager, Internal Communications, Prospect Resourcing (Asia) Ltd
- Negotiable, Hong Kong
- Communication & Brand Manager - Global Publisher - 200 Year Heritage, Recruitment Revolution
- Excellent Salary + Benefits Package, Oxford, Oxfordshire
News By Email
Marketing Daily News : Preview
