P&G blames marketing costs for Q4 profit drop
By Mark Banham, 04 August 2010, 08:48am
The world's largest advertiser, Procter & Gamble, has reported a 12% drop in profit during the fourth quarter, after increasing its global advertising spend by more than $1bn (£627m) in the past year, to $8.6bn (£5.4bn).
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