Stores use social media in back-to-school drive

By Sarah Shearman, 26 August 2010, 10:00am

Supermarket chains are integrating social media into their back-to-school marketing campaigns in an effort to target web-savvy parents.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Jobs

Digital Channel Manager (Marketing / Retail Banking), Harnham Search and Selection
£40000 - £60000 per annum, London
Design Lead (Mobile), Propel
£40000 - £45000 per annum + 45000 + Excellent Benefits, South East London
New Business Exec | c. £42k + benefits | central London, Bruzas & Co
to £42k + benefits and bonus, central London
Principle Analyst (Marketing & Insight), Harnham Search and Selection
£40000 - £60000 per annum, London