Ad agencies need to restructure around consumers, says Unilever
By Noelle McElhatton, 24 June 2011, 1:45pm
CANNES 2011: Unilever, the world's second largest advertiser, called on agencies to rethink their structure as the owner of brands such as Dove and Bertolli realigns its marketing budgets to satisfy consumer demand for content on the web.
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