First Choice battles low-cost rivals in summer campaign

By Loulla-Mae Eleftheriou-Smith, 01 July 2011, 4:52pm

First Choice, the TUI owned holiday brand, has launched a targeted campaign against low-cost carriers to promote itself as a "value for money" holiday provider.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Jobs

Marcomms Associate, Brand Recruitment
Excellent salary plus benefits, Luton
Project Manager, Zebra People
Forty Thousand Pounds, London Bridge
Senior Account Manager - Leading Global Brand Consultancy - London, Hanson Search
Up to £40,000, london
Copywriter, Source
£25000 - £40000 per annum, London