Marketing's Experiential League 2011
By Kim Benjamin, 17 August 2011, 09:00am
In March, people passing through London's Victoria railway station had the chance to interact with Lynx 'angels' through a digital video billboard. When someone walked on a Lynx marker located on the station concourse, the angels 'fell' from the sky, and interacted with whoever was standing on the marker, live on a big screen.
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