Are consumer-review sites such as TripAdvisor a danger for marketers? The Marketing Society Forum
09 November 2011, 00:00am
Negative reviews are damaging for businesses, but a restaurant in Worcestershire has fought back, by initiating defamation proceedings against the website after it flagged up 'suspicious' activity
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Sales Operations Manager - Luxury Retail, Initiative Recruitment
- Attractive Total Package, Hong Kong
- Corporate Communications Executive, Initiative Recruitment
- Attractive Total Package, Hong Kong
- Regional Retail Distribution Manager, Asia, Initiative Recruitment
- Attractive Total Package, Hong Kong
- GM, Customer Communications, Initiative Recruitment
- Attractive Total Package, Hong Kong
News By Email
Marketing Daily News : Preview
