Lego launches first girls' range for 10 years
By Matthew Chapman, 19 December 2011, 1:19pm
Lego will launch its first range for girls in 10 years on Boxing Day, supported with TV advertising, as it moves to "reinvigorate" its position in the girls' toy category.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Head of CGI, Soap Recruitment
- £40000 - £60000 per annum, Oxfordshire
- Senior Category Marketing Manager - FMCG, Charterhouse Partnership
- Excellent salary to the right candidate, Hong Kong
- Senior Brand Manager - FMCG, Charterhouse Partnership
- Excellent Salary to the right candidate, Hong Kong
- Web Project Manager, Zebra People
- £35000 - £45000 per annum + pension, training budget, City of London
News By Email
Marketing Daily News : Preview
