'Passion points' key to CSR push, says Britvic marketing director
By Loulla-Mae Eleftheriou-Smith, 19 January 2012, 12:35pm
Jonathan Gatward, Britvic GB marketing director, has said the 'Transform your patch' joint marketing campaign with PepsiCo UK will help the companies brands connect with consumers' "passion points" and their interest in communal events.
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