What marketers can learn from Barbie
By Nicola Clark, 01 February 2012, 00:00am
What Barbie boasts in beauty, she lacks in social responsibility. If the campaign for a bald version of the doll tells us anything, writes Nicola Clark, it is that marketers cannot hide from consumer feedback.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Media Director, Dynamic New Alliances
- £60K, London
- Digital Account Manager - Global FMCG & Music Brands, Ad Lib
- £25000 to £40000 per annum, Bath
- Channel Marketing Manager, Profiles Creative
- £35000 - £40000 per annum + car, bonus, Slough
- Senior Commercial Manager - Services & Insurance, EMR
- £60000 per annum + bonus + benefits, London
News By Email
Marketing Daily News : Preview
