Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
By Amanda Mackenzie, 02 February 2012, 1:00pm
Is the World Economic Forum at Davos in Switzerland merely a political talking shop, or can it provide real lessons for marketers to take away? Amanda Mackenzie, chief marketing and communications officer at Aviva and president of The Marketing Society, gives her summary of last week's event.
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