Social brands: Unilever shifts focus from social media to word of mouth
By Nicola Clark, 08 February 2012, 11:20am
Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Digital Designer, Propel
- £28000 - £35000 per annum + £25000 - £35000, London
- General Manager for Digital Media Agency, Talent 2 (Shanghai)
- , Shanghai or Beijing
- EVENTS MANAGER, SWIRE PROPERTIES
- , Hong Kong
- PR Manager - Asia, ConnectedGroup
- , Hong Kong
News By Email
Marketing Daily News : Preview
