Coors pays $300m to be NFL beer sponsor
By Staff,, 27 March 2002, 08:30am
NEW YORK – US beer giant Coors Brewing has signed a $300m (£210m) five-year deal to be the official beer sponsor of the American football league, the NFL.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Lead User Experience Designer -London - £55,000-£65,000, Digital Gurus
- £55000 - £65000 per annum, London
- Social Media Executive, Digital Gurus
- £19000 - £21000 per annum, London
- Senior Analytics Consulant, Digital Gurus
- £55000 - £65000 per annum, London
- New Business Development Director, Digital Gurus
- £80000 - £100000 per annum, London
News By Email
Marketing Daily News : Preview
