Media News brief: Ribena breaks national cinema campaign
23 June 2004, 00:00am
GlaxoSmithKline's Ribena is breaking a national cinema campaign around Shrek 2 in Carlton Screen Advertising chains, including Odeon and UCI. The work ties in with its biggest on-pack promotion to win a real donkey and the launch of a special squash drink, Fruits of the Swamp.
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