MARKETING FOCUS: Adwatch of the year
By GAIL KEMP, 14 December 1995, 00:00am
The National Lottery took the country - and Adwatch - by storm in 1995. With 35 appearances in the table, most of them in first place, it is by far the leading brand in both Adwatch of the Year leagues - the highest total recall during the year and the highest single awareness figure recorded.
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