EXHIBITIONS: Living the brand - Park Avenue Productions, one of the companies charged with filling the Millennium Dome, believes exhibitions are an opportunity to ’experience’ brands first hand. Ken Gofton reports
By KEN GOFTON, 19 February 1998, 00:00am
What to do with the Millennium Dome? There was a suggestion in one national newspaper recently that it should be turned upside down to create the world’s biggest wok.
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