DMA Focus: Comment - Mobile marketing set to see fastest rate of change

04 January 2007, 00:00am

The Greek philosopher Heraclitus pronounced that you can't step in the same river twice. In 500 BC this was thought leadership reinforcing the view that everything moves on - as indeed do DMA chairmen. As I reach the end of my term it might be appropriate to reflect on how fast the DM industry "river" has been flowing and where the waters may lead.

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