Sony opens imaginary hotel for PS3 launch
By Joanne Payne, 08 March 2007, 2:55pm
LONDON - Sony will tomorrow unveil the start of a unique campaign for the launch of PlayStation3 in the UK. Set inside a mysterious hotel, it features more than 40 pieces of creative content inviting the audience into a strange world, home to the likes of characters called Bubba and Plato.
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