The Marketing Profile: Rick Bendel of Asda
By Jemima Bokaie, 20 May 2008, 10:50am
LONDON - Few cosseted ad men would give up their cushy Soho life for the wilds of marketing in Yorkshire. Rick Bendel, however, thinks his move from the role of chief operating officer at Publicis Worldwide to the position of group executive marketing director at Asda was long overdue.
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