Profile: Playing the loyalty card - John Sheekey, Marketing director, Nectar

By Jemima Bokaie, 22 July 2008, 00:00am

With its partners losing market share, and customers' brand loyalty as a whole at a 10-year low, convincing shoppers to use a Nectar card has never been more of a challenge. John Sheekey, the loyalty scheme's marketing director, is watching customer trends closely.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Jobs

International Account Manager, PFJ
£32000.00 - £35000.00 per annum, London
Mobile/Web Designer, Propel
£30000 - £40000 per annum, West End
Senior Database Marketing Executive, Flow Caritas
£33000 - £35000 per annum, London
Digital Channel Manager (Marketing / Retail Banking), Harnham Search and Selection
£40000 - £60000 per annum, London