Reckitt Benckiser and Unilever's marketing strategies provide a study in contrasts

By Gemma Charles, 04 August 2008, 2:40pm

LONDON - When it emerged last week that Unilever's chief executive Patrick Cescau was stepping down from his post, a clutch of internal candidates were suggested as possible successors. Alongside the Unilever executives, however, the name of Bart Brecht, Cescau's opposite number at Reckitt Benckiser, cropped up.