Bauer to trial camera phone-interactive ads in magazines

By Miranda Fitzgerald, 20 August 2008, 09:09am

LONDON - Bauer Media has signed a six-month deal with SnapNow, the mobile visual-search company, to trial an interactive ad system that matches photos of ads taken on WAP-enabled camera phones and then sends information such as coupons back to the user.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Jobs

Account Director, AF Selection
£32 - £40,000 + superb benefits, Manchester
Digital Account Manager, Major Players
£28000 - £35000 per annum, London
Digital Creative Team senior - London 65K, The Industry Club London Ltd
£65,000, Central London
Digital Content Editor-Financial Services-Hamps, Blue Skies Marketing Recruitment
£26000 to £30000 per annum, Southampton