Coors forms 'Project Eve' unit to bolster beer sales to women

By Gemma Charles, 27 August 2008, 10:00am

LONDON - A report from the British Beer and Pub Association showed that pubs, bars and restaurants sold 144m fewer pints between April and June this year than over the same period last year, sparking a rash of headlines proclaiming, 'Beer sales at lowest since Great Depression.'

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