Feminisation of brands
By Philippa Roberts and Jane Cunningham, 02 September 2008, 08:30am
LONDON - With 'guyliner' hitting the shelves at Superdrug, and Angelina Jolie replacing Tom Cruise as the action hero du jour, it is clear that the world is changing and that consumers are shunning macho approaches to marketing. The testosterone language and macho approach of the 80s no longer holds sway with today's consumers.
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