Brands fight bloggers with 'fact' websites

LONDON - General Motors, the world's biggest car manufacturer, under siege from online gossip about the state of its business, this week came out fighting with the launch of a website designed to make a 'distinction between the facts and rumours surrounding the company'.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Create an account now

Or

Regsiter for Limited Access

Jobs

 
 

News By Email

Marketing Daily News : Preview
Marketing's Power 100
Future Marketing Leaders